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Dick's Sporting Goods with dedicated eCommerce Head


The Pittsburgh-based retailer has announced a new Chief eCommerce and Supply Chain Officer. The company is focusing on enhancing the customer's digital experience

Dick's Sporting Goods announced Vidya Jwala as the new Chief eCommerce and Supply Chain Officer. In this role, Jwala will be responsible for the company's digital integration of eCommerce and Supply Chain efforts, and will report to Lauren Hobart, President of Dick's Sporting Goods.

"As we continue to add new digital technology to our organization, Vidya will ensure that our ecommerce capabilities and supply chain serves as a key differentiator, enhancing our customer service efforts", commented Hobart adding: "His experience will be critical in our digital transformation, and we are thrilled to welcome him to the Dick's family."

Vidya joins Dick's from Overstock.com, where he most recently served as Senior Vice President of Merchandising, Supply Chain, Technology & Customer Service, responsible for growing the organization's business, the overall vendor-engagement program and private label brands. Previously, he was Vice President of Merchandising & Operations at Walmart Stores, Inc., where he held a variety of multi-channel roles in merchandising, supply chain, sourcing and operations in the US, Brazil, and Asia.

Throughout his career, Vidya also held a variety of senior leadership roles at other key retailers, including Tractor Supply Company and Lowe's Home Improvement Inc. Early in his career, Vidya held various buying & merchandising roles at Worthington Industries and Jo-Ann Stores Inc. He holds a master's of science in Industrial & Systems Engineering from Virginia Polytechnic Institute and State
University.
 
 
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