• Facebook - Portuguese Shoes
Portugueses Shoes TV

Moda Made in Italy is cancelled


The Munich event scheduled for September has been cancelled. Assocalzaturifici said that the German market, of fundamental importance for the Italian footwear industry, will now be served by the new digital opportunities

Moda Made in Italy, originally scheduled for September in Munich, is cancelled. The current overall conditions have led Assocalzaturifici to make this decision, "as part of a wider-ranging assessment of international trade fairs for the footwear industry in today’s profoundly changed world".

The event has been an important date on the calendar for over 25 years and it has played an essential role in the consolidation of the German market, an important market for Italian footwear in Europe. Italy's footwear exports to Germany are worth more than a billion euros, with 3 million and 800 thousand pairs sold in the German market in 2019.

Changes in demand and the current situation have led Assocalzaturifici to focus on a new way of maintaining contact with the German market that will be of use to German buyers and, of course, to Italian companies, with both a physical and a digital dimension: "The cancellation of Moda Made in Italy is a painful measure, but of course it does not mean the association will be abandoning Germany, a very important market in which Assocalzaturifici will continue to invest in the future".

Under a special agreement between ANCI Servizi and the trade fair centre, footwear companies will be able to open a showroom in which to meet with buyers on the dates for which the fair was originally scheduled, from the 27th to the 29th of September, 2020. German buyers and footwear companies will also be able to use the online business tool launched by MICAM Milano.

Image credits: Markus Winkler on Unsplash
 
 
Breaking News
2020: a dark year for the footwear industry but better than the worst forecasts 2020: a dark year for the footwear industry but better than the worst forecasts
Consumer confidence in the UK returns to pre-pandemic levels Consumer confidence in the UK returns to pre-pandemic levels
APLF Leather 2021 rescheduled to March 2022 APLF Leather 2021 rescheduled to March 2022
Japan Retail: No Olympic medal for retail sales Japan Retail: No Olympic medal for retail sales
Skechers and Kansaïyamamoto team up on limited-edition collection Skechers and Kansaïyamamoto team up on limited-edition collection
Crocs reports record revenue Crocs reports record revenue
Skechers with record quarter sales Skechers with record quarter sales
Lusocal focus on sustainability Lusocal focus on sustainability
The World Footwear 2021 Yearbook The World Footwear 2021 Yearbook
Leather industry prepares next physical meetings Leather industry prepares next physical meetings
Terms and Conditions       Disclaimer