• Facebook - Portuguese Shoes
Portugueses Shoes TV

Nike takes its first steps into metaverse


The company has filed several trademarks applications for various virtual goods, which indicates its intention to make and sell digital Nike-branded sneakers and apparel in digital worlds

According to the US Patent and Trademark Office, Nike has filed trademark applications to protect the brand in categories like ‘downloadable virtual goods’, ‘retail store services featuring virtual goods’ and ‘entertainment services’. The requests include the company’s name ‘Nike’, the ‘Just Do It’ slogan, the swoosh logo, the brands ‘Jordan’ and ‘Air Jordan’ and the ‘Jumpman’ logo.

CNBS has pointed out that the company posted new job openings related to the digital space, such as ‘virtual material designer of footwear’ and other ‘virtual design roles’.

It is not the first Nike’s venture into the virtual world. In May 2019, the Jordan brand collaborated with Fortnite by having characters wearing Nike-branded sneakers. Nike has also teamed up previously with the online gaming platform Roblox.


Image Credits: sneakersfreaker.com

 
 
Breaking News
Prices of footwear to continue to increase  Prices of footwear to continue to increase
CCC with new quarterly record CCC with new quarterly record
Shortage of raw materials threatens Indonesian footwear industry Shortage of raw materials threatens Indonesian footwear industry
UK: consumer confidence improved in November UK: consumer confidence improved in November
Farfetch partners up with Clipper Logistics Farfetch partners up with Clipper Logistics
New Generation: meet Pedro Pereira New Generation: meet Pedro Pereira
Inditex announces top-executive changes Inditex announces top-executive changes
Mexico: footwear industry expects to close 2021 with growth Mexico: footwear industry expects to close 2021 with growth
Spanish footwear industry with recovery signs in 2021 Spanish footwear industry with recovery signs in 2021
Caleres raises full year outlook Caleres raises full year outlook
Terms and Conditions       Disclaimer