• Facebook - Portuguese Shoes
Portugueses Shoes TV

Portuguese Shoes with new campaign


The Portuguese Footwear, Components and Leather Goods Manufacturers' Association (APICCAPS) presented the new Portuguese Shoes campaign for 2020

"Times change, wills change, people change, trust changes; Everything is composed of change, always taking on new qualities. We are those who have crossed the deserts, the forests and the seas. We are the ones who think... discover and reconfigure the notion of the world. We are the brave, we are whole and unique, together we embrace the sea, and with it we navigate all adventures. We are the ones raised from the ground who think that all change is the future and all the future is change".

The motto for the new image campaign of the Portuguese Footwear Industry is given.

Brave, unique and with a constant search for better ways of doing things and creating amazing new products, the Portuguese Footwear Industry always has an eye in the future challenges and has a taste to turn it into new opportunities. As they say: "We are the story of what we want to become, we are the change and a desire for the future".

In 2020, the Portuguese Shoes campaign also highlights sustainability as a key objective for the future of the industry. The Portuguese industry, which remains the sexiest in Europe, already celebrated 10 years of communication campaigns, and now created a movement to integrate sustainability into the daily lives of all its players. In fact, back in December the Portuguese Footwear, Components, Leather Goods Manufacturers' Association has presented a new Action Plan focused on Sustainability READ ALL ABOUT IT HERE.

Watch the video and check the Portuguese Shoes website by following this LINK.

To follow the Portuguese Shoes YouTube Channel click HERE.

Image credits: Portuguese Shoes / APICCAPS
 
 
Breaking News
World Footwear Business Conditions Survey reveals signs of optimism World Footwear Business Conditions Survey reveals signs of optimism
France bans dumping unsold fashion items France bans dumping unsold fashion items
Skechers with record annual sales in 2019 Skechers with record annual sales in 2019
adidas commercial activity in China falls 85% due to coronavirus adidas commercial activity in China falls 85% due to coronavirus
361 update regarding Coronavirus 361 update regarding Coronavirus
Puma with record sales Puma with record sales
Micam closes 89th edition with a 5% drop in attendance Micam closes 89th edition with a 5% drop in attendance
Wolverine Worldwide with new leadership appointments Wolverine Worldwide with new leadership appointments
Designer Brands names William L. Jordan as Chief Growth Officer Designer Brands names William L. Jordan as Chief Growth Officer
Portuguese Footwear Industry launches Immersive Summer Programme Portuguese Footwear Industry launches Immersive Summer Programme
Terms and Conditions       Disclaimer