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Undandy


The customer can choose the model, color and material when making an order. A five minutes task with the shoe reaching the customer in a couple of weeks. Undandy, inspired in the Dandys, a tribe of men who like to dress well, follow fashion trends, is the dream of two fashion professionals, Gonçalo Henriques and Rafic Daud, who got “tired of always seeing the same things and so they have created the brand to follow your own path”.


The personalization process, all made



online, is very straightforward with only five stages. The customer



visits the brand’s website and picks the last that better fits their



style, with three options currently available for classic shoes,



Original Round Toe (Cosy), Original Claw Toe (Bold) and the Original



Puff Toe (Eternal Classic). Then it is time to customise all the



details, in a simulation process which allows the customer to easily



experiment with colors, materials, different options for the toecap, the



shoelaces and the stitching. And finally choosing the size and finish



the order.

Overall 156 thousand million combinations are



available for a pair of unique shoes, that can cost on average 220 euros



for classic shoes and 145 for the sneaker mode.

With an aim to



stimulate the unicity of each person’s style, Undandy shoes are handmade



in a third generation footwear factory in São João da Madeira, one of



the main regions for shoes manufacturing in Portugal.

A brand



focusing in a market niche and manufacturing shoes for a customer who



value a unique style allied to quality and design. With only a few



months in business, Undandy is already selling their products to such



diverse markets as Russia, China, Nigeria, Qatar, the United Kingdom and



the US.
 
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