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"The RUFEL, a company manufacturing bags and accessories for men and women, since 1975, was born in S. João da Madeira.

 Rufino Santos, then 15, decided, with the little money he had to buy a sewing machine, making bags for men. Those were very fashionable in the 70s. He began alone, in an annex of his parents' home. Being a real entrepreneur, he did it all by himself, from cutting to sewing the bag. Only later did he begin to hire people."

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